Womens, midi | maxi, Rowena Dress, with sleeves, 100% Cotton, hand block print. Soft blue floral - Florence

Rowena Dress - Florence

$175.00

Size:

S/M L/XL XXXL

Variant

Artisan Made
Hand Block Printed

There's a quiet kind of romance in the Rowena. Softly tailored yet effortlessly free, she carries an old-world grace with a soulful bohemian spirit. A gentle V-neckline and fabric-covered buttons add considered detail to a silhouette that simply flows. The sort of dress you slip on and feel immediately, beautifully yourself. Available in S/M and L/XL.

Features

There’s a quiet kind of romance in the Rowena.

Softly tailored yet effortlessly free, she carries an old-world grace with a soulful bohemian spirit.

The silhouette flows with ease - a gentle V-neckline, fabric-covered buttons, and long sleeves that blouson midway down, adding soft volume and graceful movement. The bodice elegantly contours beneath the bust, curving to the side and back waist for a flattering, feminine shape. A centre-back button closure adds a touch of vintage charm, revealing just enough to spark a hint of intrigue.

Whether wandering barefoot through sunlit days or dressing for candlelit evenings, Rowena moves with poetic ease - timeless, feminine, and beautifully detailed.

Designed for a relaxed fit that feels free, effortless, and quietly romantic.

Rowena dress prints: Amara • Anjali • Florence

Crafted for the dreamers, the wanderers, and the romantics at heart.

Maxi length with elegant drape
Intended to be a relaxed fit
Long sleeves - blouson midway down
Elasticised cuffs to style as you wish
Graceful V-neckline
Centre back button closure with a subtle reveal
Fabric covered buttons
Side split to catch the breeze
Contoured bodice shaping from side to back waist
Softly gathered bust
Loose empire style
Side seam pockets
3 sizes: S/M, L/XL & XXXL
100% cotton

Textile & Process

The Textile

100% Cotton Voile

Soft and weightless with a light, flowing feel. Semi-sheer with a fine, gentle softness to the touch, moving beautifully on the body.

The Process

Hand Block Printed in India

Hand block printing is a traditional and highly skilled artisan technique, where fabric is printed by hand using intricately carved rosewood blocks.

It's a process that takes time, and begins with preparing the cloth and carving the blocks. The dye master then mixes the colours by hand and memory, each print is placed with precision, guided by eye and experience — a steady rhythm, applying the print in layers to bring the pattern to life.

Once printed, the fabric is washed, dried, and checked — revealing a textile shaped by time, skill, and human touch.

Subtle variations may occur, and are part of what makes each piece unique.

Sizing

Garment Measurements:

Bust: S/M 96cm | L/XL 108cm | XXXL 120cm

Under bodice seam: S/M 92cm | L/XL 102cm | XXXL 112cm

Hips: Very spacious

Length (shoulder to hem): S/M 134cm | L/XL 134cm | XXXL 136cm

Sleeve (shoulder to cuff): S/M 58cm | L/XL 60cm | XXXL 62cm

Side Split: all sizes 50cm

Measurements are shown in centimetres (cm) and taken with the garment laid flat. They refer to the garment itself, not your body.

Fit may vary between styles, with some designed for a relaxed fit and others more shaped through the bust, waist, or hips.

As most SoulSong garments are made from natural cotton with minimal stretch, we recommend allowing room for ease and movement when selecting your size.

For general sizing information and measuring tips, please refer to our Size Guide.

Garment Care

Handmade garments need extra loving care. Gently hand wash in COLD water using a very small amount of natural detergent. Do not soak or leave wet in a laundry basket. Do not place in a dryer. Drape or hang in the shade to dry. Leave un-ironed for that natural cotton look and feel.

We recommend washing Indigo pieces separately in cold salty water several times to help release any excess dye.

Lovingly handmade in India, slight variations in colour are part of the unique beauty of each garment.

Shipping & Returns

SHIPPING
Handcrafted in India, our slow fashion garments are packaged with care and sent to you from our Noosa Junction store.

Australia
Regular Post: FREE for orders over $180.00, or, $12.00.
Express Post: $4.00 for orders over $180.00, or, $16.00.

New Zealand
Regular Post: FREE for orders over $180.00, or, $15.00.

International
Please visit our Shipping page to find the flat rate for your region here.

RETURNS
We understand that purchasing online can sometimes be difficult, and occasionally a garment may not feel quite right once it arrives.

Full priced items: can be returned for a refund or credit note. Full priced Vintage garments can be returned for a credit note only.

Full priced items purchased during a promotion: can be returned for a credit note only.

Clearance sale items: are final sale and not eligible for a return, unless deemed faulty.

Returns must be lodged within 14 days of delivery via our Returns Portal.
Garments must be returned unworn, unwashed, with tags attached, and folded inside the recycled vintage sari carry bag provided.

For more information, read our full Returns Policy.

Designed in Australia by Soul Song. Made in India.

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Rowena Dress - Florence

$175.00

Free Shipping*

Easy Returns

Slow Fashion

Artisan Made

Giving Back

For us, slow fashion is about a more thoughtful and sustainable approach to the clothes we wear. We believe garments should be made with care — using natural fibres, traditional techniques, small batch production, and timeless design made to be worn and loved for years to come.

By choosing consciously made clothing, you’re supporting skilled artisans, reducing unnecessary waste, and embracing a slower, more meaningful way of dressing — one that values quality, human touch, and a gentler impact on the planet.